This dinnerware was used by customers at La Esperanza, a bakery and restaurant that flourished in downtown Los Angeles from the 1920s to the 1970s. Catering to the diverse communities that lived and worked in and around downtown, La Esperanza served both Mexican and American foods.

Outdoor neon marquee sign from La Esperanza, around 1950.
The red, white, and green colors of La Esperanza’s sign reflect the Mexican heritage of Ezequiel Moreno, owner of the bakery. The anchor symbolizes hope & establishing roots in his new country.
The red, white, and green colors of La Esperanza’s sign reflect the Mexican heritage of Ezequiel Moreno, owner of the bakery. The anchor symbolizes hope & establishing roots in his new country.
La Esperanza Panaderia Mexicana
Coming Together in La Plaza. Ezequiel Moreno, a native of Zacatecas, Mexico, started a bakery in his home in 1918, and in the 1920s moved to La Plaza in the heart of downtown Los Angeles. He named the bakery La Esperanza, meaning hope. Soon it was frequented by customers across many segments of the Los Angeles community.
Coming Together in La Plaza. Ezequiel Moreno, a native of Zacatecas, Mexico, started a bakery in his home in 1918, and in the 1920s moved to La Plaza in the heart of downtown Los Angeles. He named the bakery La Esperanza, meaning hope. Soon it was frequented by customers across many segments of the Los Angeles community.
Tepco China - Squaw Valley, California
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T E P C O
Squaw Valley Ski Resort in Olympic Valley, California, is one of the largest ski areas in the United States, and was the host site of the entire 1960 Winter Olympics. It is the second-largest ski area in Lake Tahoe after Heavenly, with 30 chairlifts, 3,600 acres and the only funitel in the U.S. When Alexander Cushing put forward Squaw Valley's bid to the International Olympic Committee in 1955, the resort did not even exist ! He was the only inhabitant and homeowner in the whole place. The organisers refused to build a track for the bobsleigh competition, making this the first time that this discipline was not on the Olympic programme. The officials, unsure as to whether a skier had missed a gate in the men's slalom, asked CBS-TV if they could review a videotape of the race. This gave CBS the idea to invent the now ubiquitous "instant replay." Men's biathlon and women's speed skating made their Olympic debut. The winner of the downhill, Frenchman Jean Vuarnet, wore metal skis instead of the traditional wooden ones. It was the first Olympic medal to be won on metal skis. It is made up of three triangles in the colours of the American flag, and the Olympic rings. The triangles have a superimposed design to give a 3-D effect and create the image of a star or snow flake. Walt Disney, the world’s most famous cartoonist and animator, was put in charge of the Pageantry Committee for Squaw Valley 1960, his brief including the organisation of the Opening and Closing Ceremonies. Disney oversaw the creation of the Tower of Nations, a huge metal structure topped by the Olympic rings, adorned with the crests of the participating nations and flanked on either side by two large snow statues, one of a female skier and the other of a male speed skater. In front of this impressive structure was situated the Olympic cauldron, which would burn throughout the 11 days of the Games. It was in this grand setting that all the medal ceremonies would take place – the first time that they would be held in the same location – with the winning athletes taking to the podium in front of large crowds. During the 1959/60 season, They’d been tossed aside but they looked okay to me. I took them and tried them out in the Émile Allais Cup in Megève. One of the skis got bent but I still managed to finish fifth. So |